Introducing Our New Look
At Easyfeast, we believe that when you’re nourished with easy homemade meals, everything else feels more manageable. You have more time. More calm. More room for the people and priorities that matter most to you. Our new logo embodies that belief.
Inspired by a blooming flower, our new logo is a symbol of what we hope to make possible: a life where you can truly flourish. Its design evokes plates coming together at the dinner table, creating something greater than the sum of its parts - a visual expression of the connection, harmony and beauty that emerges when you’re nourished with homemade meals.
We partnered with Blume Studio to refresh our brand identity - including a new logo and updated website and social presence. Our collaboration is rooted in shared values of clarity, warmth, and purpose. Together, we explored shapes, colors, and proportions until the mark felt inevitable: timeless yet fresh, and deeply connected to the heart of Easyfeast.
This evolution goes beyond aesthetics. It’s a renewed expression of our purpose: to help busy households thrive by taking dinner off your plate. From having time to read a story with your kids after school, to getting through a big day at work, to simply finding a moment for yourself. Because when dinner prep is off your plate, you get to spend your time where it counts.